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Sigma win at CRN Sales and Marketing Awards 2018

9 July, 2018

Sigma CRN Sales & Marketing Awards photo1

Sigma has won the Best Marketing Campaign award at the CRN Sales and Marketing Awards 2018 for our multi-vendor campaign Sigma’s Life of Data also picking up a highly commended for Best Sales and Marketing Support Team for the Sigma Marketing team.

Held at the Grosvenor House Hotel and hosted by comedian Tiff Stevenson, the CRN Sales & Marketing Awards recognise and reward the achievements of the individuals and teams that are responsible for making the UK IT channel truly great.

The category of Best Marketing Campaign was highly competitive, with Sigma up against some of the IT world’s biggest distribution heavyweights but the judges commended the Sigma entry on the mix of traditional and digital marketing methods, the great customer feedback we have had for the campaign and the impressive return on investment.

“The team is buzzing from our win at the CRN Sales and Marketing Awards last week” Lauren Blackler-Hinks, Senior Marketing Executive at Sigma Software Distribution comments. “We worked for the best part of a year getting this campaign to a point where we were proud to push it out to the channel, even considering scrapping it completely as we had lost faith in the idea. However, a fresh outlook and design overhaul made Sigma’s Life of Data the double award-winning campaign it is today. These plaudits from the judging panel has meant so much to the whole team at Sigma.”

To create Sigma’s Life of Data we teamed up with our valued vendors ABBYY, Quest, Becrypt, SAP, Intel Software, TechSmith, Flexera and Blancco to showcase products that fit into the data lifecycle from the moment it is collected to the day it needs to be erased, making it easy for our customers to spot follow on sales.

Want to receive a copy of our award winning campaign? Contact Sigma Marketing for your own copy of Sigma’s Life of Data.

Sigma CRN Sales & Marketing awards photo 2

L-R Jane Silk Managing Director at Sigma Software Distribution, Selina Thomanek Marketing Executive at Sigma Software Distribution, Tom Wells Channel Account Manager at Flexera, Lauren Blackler-Hinks Senior Marketing Executive at Sigma Software Distribution, Claire Wilcox Marketing Program Manager at Quest, Mark Taylor Account Director at Quest

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