Data is the foundation of our industry, but like us, it goes on a lifecycle journey from the moment it is created, to the day it needs to be erased. Luckily there are many stages in between and Sigma provides products for every stage of the lifecycle to help you make sales.
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Every time we put our fingers on the keyboard, take a photo or browse the internet from our smartphone we are creating data.
Collecting data in the lifecycle is a bit like dating – first impressions, interests, features - we’re collecting all the information we can because we don’t know what’s useful yet.
Once the data is collected, it needs to be merged into the database so you can start using it. It’s the start of a beautiful new relationship.
We’re really growing something special now, our beautiful data is forming. During this delicate stage, we need to look after it carefully, so focus on accessibility and secure storage of useful data.
Business Intelligence architecture creates and uses interactive reports and explorable data from multiple sources meaning your data baby is finally here, ready to take on the world!
Your data is all grown up and ready to meet people. Understanding the data you have collected is just the first step. Effective communication is needed to communicate the importance of the collected data.
We’re connected, useful and giving long term value – but as our data gets bigger and older, we need to focus on maintenance. Keep your data healthy with performance monitoring and optimisation.
A sad but necessary day in any lifecycle – The end. We need to give our data a suitable send off with secure sanitisation.
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